Author Archives: Roishin Byrne

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The New Catalogue

In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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Engage your Senses with Print

Advancements in print technology have opened up doors to manipulate traditional 2D print in fascinating ways that trigger the senses.read more…

Case study by VoPP for the Danish Cancer Campaign

OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action.read more…

Whatever happened to your shopping list?

 

 

 

 

 

 

 

 

 

 

 

“My job has always been to throw them out but instead I always read them”: Melbourne artist Kenny Pittock.

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Catalogues rank first for Cosmetics

With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Three out of four Aussies pick print

 

Paper and print is viewed, preferred and trusted over digital communications by consumers around the globe and in Australia, where three out of four Aussies prefer print, according to the new research from Two Sides.

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F1 team to use 3D printing at Grand Prix

McLaren-Honda is turning to 3D printing as it tries to bridge the gap to its Formula One rivals. read more…

Print in a Digital World

No-one is disputing that we are living in a digital world. In fact, digital advertising and marketing has grown up quickly and now ranks as one of the most trusted forms of advertising for Australian consumers. I’m old enough to remember that this wasn’t always the case – and it wasn’t that long ago. Let’s do a quick review of the landscape courtesy of the 2015 Nielsen Global Trust in Advertising Report:

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Postcard Power

Produce high impact results with a simple, low cost, good old fashioned postcard.

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First residential house has been printed!

The first house printed using mobile 3D printing technology has been built in Stupino town, Moscow region. The Apis Cor and PIK companies have successfully completed the project which was announced in December 2016.read more…

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Prospects usually glance over your brochure before they start to read - or decide not to read. If your main benefits and your offer are readily apparently at a glance, you will increase your response. ... See MoreSee Less

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