Australia Post now delivering 6 days a week

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Australia Post is set to respond to consumer demand and increase its delivery schedule to 6 days a week.

Commencing at Christmas time this year, deliveries will be made on Saturday as well as postal outlets opening on the weekend nationwide. This new improvement together with Australia Post’s Pack and Send and new parcel lockers are another example of Australia Post moving from letter delivery to powering online delivery.

Managing Director and CEO Ahmed Fahour commented on the decline in letter volumes to Fairfax Radio on Monday.

“Without change and reform to letter services, we do not have the ability to absorb this loss and could, for the first time since corporatisation, become a cost to the government and ultimately the taxpayer.”

 

Luckily for Australia Post, privatisation was taken off the table this week after speculation that it would be amongst the government agencies being sold as part of a huge cost cutting scheme.

 

In addition to these changes Fahour also announced the two speed delivery timetable already introduced to business letter services will also be available to general consumers.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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