7 Print Marketing Ideas to Promote Your Small Business

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Printed Marketing Collateral

 


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch. 

Customers can grab a few to share with friends, and you can hand them out at expos, professional meetings and even social events. When you hand someone your business card, you create a mental and visual link. Wallet-friendly loyalty cards are cost-effective incentives that encourage repeat business and build fans. Making your card visually memorable adds to this too.

Pro Tip: For a more impressive look, go for a coated or glossy stock paper, or make your business card do double duty by using the backside as an appointment card.

 


2. Posters and Banners
: Large-format graphics get attention and allow you to show off products or announce a special offer or promotion. Use oversize format printing to make a full-colour poster for an upcoming event or sale. It will help attract  customers to your store.

 


3. Brochures
 and Flyers: Even in this day of digital and mobile everything, these printed marketing collateral materials are still important marketing tools. Brochures and flyers are important as a way to present your information quickly and remind your customers about your products and services. You can deploy these materials in direct mail marketing campaigns to prospective or current customers, or use brochure holders to display the materials at the front counter and in trade show or expo booths.
Pro Tip: In addition to your messaging, logo and location, include testimonials from satisfied customers, your website and your social media tags.

 

Direct Mail

Data shows that 79% percent of consumers read or scan advertising mail and find direct mail more convenient than going online. And the Direct Marketing Association found direct mail marketing is 7 times more effective than all digital channels combined.

 

You can design brochures and flyers to be sent as unaddressed mail, or use these other options for a small business direct mail campaign when you have your customers addresses:

 


4. Postc
ardsPut your logo on a card to promote events or specials to customers, or as thank-you and holiday message notes to loyal customers. If you have a great image or graphic — an historic storefront or a unique product — create picture postcards for customers to take along as mementos or to send to friends.

 

 


5. Branded Envelopes and
 Letterhead: Investing in high-quality envelopes and letterhead with your small business’ logo is always a smart decision. The envelopes establish a good first impression for direct mail campaigns, as well as when mailing invoices, gift cards and correspondence.

 

Branded Promotional Products

 


6. Promotional Items
: Use your logo strategically on promotional items and tools. Choose promotional products that are functional, like phone chargers or thumb drives, so they actually get used where people can see them so they do the marketing for you. Even branding on useful items your staff uses with clients, such as logo pens, can have a big impact.

 


7. Promotional Clothing
: Wearable branding, whether donned by staff or customers, is effective and long lasting.

 

 

Even if you rely on email marketing, social media or websites for the bulk of your outreach, there’s always a need for printed marketing collateral. Use the print marketing ideas on this list to boost your business without breaking your budget. Contact us today for a quote on any of the items listed above.

 

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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