7 Print Marketing Ideas to Promote Your Small Business

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Printed Marketing Collateral

 


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch. 

Customers can grab a few to share with friends, and you can hand them out at expos, professional meetings and even social events. When you hand someone your business card, you create a mental and visual link. Wallet-friendly loyalty cards are cost-effective incentives that encourage repeat business and build fans. Making your card visually memorable adds to this too.

Pro Tip: For a more impressive look, go for a coated or glossy stock paper, or make your business card do double duty by using the backside as an appointment card.

 


2. Posters and Banners
: Large-format graphics get attention and allow you to show off products or announce a special offer or promotion. Use oversize format printing to make a full-colour poster for an upcoming event or sale. It will help attract  customers to your store.

 


3. Brochures
 and Flyers: Even in this day of digital and mobile everything, these printed marketing collateral materials are still important marketing tools. Brochures and flyers are important as a way to present your information quickly and remind your customers about your products and services. You can deploy these materials in direct mail marketing campaigns to prospective or current customers, or use brochure holders to display the materials at the front counter and in trade show or expo booths.
Pro Tip: In addition to your messaging, logo and location, include testimonials from satisfied customers, your website and your social media tags.

 

Direct Mail

Data shows that 79% percent of consumers read or scan advertising mail and find direct mail more convenient than going online. And the Direct Marketing Association found direct mail marketing is 7 times more effective than all digital channels combined.

 

You can design brochures and flyers to be sent as unaddressed mail, or use these other options for a small business direct mail campaign when you have your customers addresses:

 


4. Postc
ardsPut your logo on a card to promote events or specials to customers, or as thank-you and holiday message notes to loyal customers. If you have a great image or graphic — an historic storefront or a unique product — create picture postcards for customers to take along as mementos or to send to friends.

 

 


5. Branded Envelopes and
 Letterhead: Investing in high-quality envelopes and letterhead with your small business’ logo is always a smart decision. The envelopes establish a good first impression for direct mail campaigns, as well as when mailing invoices, gift cards and correspondence.

 

Branded Promotional Products

 


6. Promotional Items
: Use your logo strategically on promotional items and tools. Choose promotional products that are functional, like phone chargers or thumb drives, so they actually get used where people can see them so they do the marketing for you. Even branding on useful items your staff uses with clients, such as logo pens, can have a big impact.

 


7. Promotional Clothing
: Wearable branding, whether donned by staff or customers, is effective and long lasting.

 

 

Even if you rely on email marketing, social media or websites for the bulk of your outreach, there’s always a need for printed marketing collateral. Use the print marketing ideas on this list to boost your business without breaking your budget. Contact us today for a quote on any of the items listed above.

 

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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