4 Low Cost Marketing Strategies For Small Business

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what-is-marketing
Marketing should be the core of your business. It can make the difference between a blooming business as well as struggling business.

 

As a small business owner, it is important to figure out what form of marketing best suits your business.

 

Below are 4 low cost marketing strategies that small business owners could embrace.

 

1. Directory Marketing

Online marketing is becoming more and more effective by the day. A lot of people will turn to the internet for answers about a product or service. Joining Yelp if you’re a small business could be an idea for those who are looking for information about you without contacting you. Another site for restaurants or cafes would be Trip Advisor. There’s the opportunity on these directory sites for reviews and consumer given information.

 

2. SMS Marketing

SMS has ridiculously high open rates, however there are a lot of rules when it comes to SMS Marketing. SMS Marketing would work most effectively when paired with email or direct mail, rather than a stand alone event. If you have client’s mobile numbers, you could text them once a month with that month’s specials or offers. It is wise not be invasive in this strategy.

 

3. Content Marketing
Your best bet when it comes to content marketing is making a blog. Build a community of people who are interested in your business and what you can offer. Relevant information is required for a blog otherwise it will lose the interest of your audience.

 

4. Social Marketing
Social media is the largest online gathering of people. No doubt you will already have a Facebook page, a Twitter account, an Instagram.. a Pinterest… a Snapchat… The list goes on! This avenue of marketing will create awareness of your business as well as offer promotions, interactions, new services and so on. Be active with your social media as your users are active with their own.

 

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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