As a small business owner, it is important to figure out what form of marketing best suits your business.
Below are 4 low cost marketing strategies that small business owners could embrace.
1. Directory Marketing
Online marketing is becoming more and more effective by the day. A lot of people will turn to the internet for answers about a product or service. Joining Yelp if you’re a small business could be an idea for those who are looking for information about you without contacting you. Another site for restaurants or cafes would be Trip Advisor. There’s the opportunity on these directory sites for reviews and consumer given information.
2. SMS Marketing
SMS has ridiculously high open rates, however there are a lot of rules when it comes to SMS Marketing. SMS Marketing would work most effectively when paired with email or direct mail, rather than a stand alone event. If you have client’s mobile numbers, you could text them once a month with that month’s specials or offers. It is wise not be invasive in this strategy.
3. Content Marketing
Your best bet when it comes to content marketing is making a blog. Build a community of people who are interested in your business and what you can offer. Relevant information is required for a blog otherwise it will lose the interest of your audience.
4. Social Marketing
Social media is the largest online gathering of people. No doubt you will already have a Facebook page, a Twitter account, an Instagram.. a Pinterest… a Snapchat… The list goes on! This avenue of marketing will create awareness of your business as well as offer promotions, interactions, new services and so on. Be active with your social media as your users are active with their own.